01 — Mosaic North America · Client: Philip Morris International · Austin
IQOS US Launch
Product launch and retail distribution for IQOS in one of its first US markets. A kiosk approach other reps adopted.
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I was an Account Manager at Mosaic North America, the agency Philip Morris International contracted to run distribution and the consumer launch of IQOS in Austin. Working the retail kiosk, I introduced the product to adult consumers through in-person demos.
On my own initiative, I shaped a repeatable kiosk approach (introduction, hands-on demo, close) that other reps on the program adopted.
One month on the program
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